Why Smart chose Advent 5kW fuel cells:
GSMA’s Race To Zero global movement
Smart’s partnership with Advent follows its commitment to the Race to Zero campaign of the United Nations and GSM Association (GSMA), as a member of the trade alliance’s Climate Action Task Force.
The movement of the global industry organization of mobile network operators highlights broad-based commitment to zero emissions from all stakeholders, building back better from the COVID-19 context. Race to Zero is a global campaign that aims to mobilize leadership and support from business cities, regions, and investors for a net zero greenhouse gas emissions economy by 2050, preferably earlier.
“PLDT and Smart have been incorporating sustainable development into our strategies and have adopted relevant practices such as shifting to green technologies, progressively improving operational efficiencies, and pursuing the use of renewable energy in our facilities,” Panlilio said.
Live Smarter for a Better World
Smart’s venture into fuel cell technology for more environment-friendly cell sites is a key pillar of its “Live Smarter for a Better World” campaign. Under the movement, Smart intends to inspire people to commit to sustainable actions with lasting, positive impact to society.
“Being the country’s largest telecommunications company has put us in the best position to give back to society through initiatives that leverage on our integrated technology, digital innovations, and robust network – the fastest in the Philippines,” Panlilio said.
Smart aims to increase public awareness on green energy as it deploys fuel cell -powered sites until the end of 2021. “This initiative underscores what we have communicated in our Better World campaign: That we should strive to save what we can, while we can. Share more knowledge to build, and not to destroy. Show the ways to heal, and not to hurt. That we should strive to live smarter and make the world better, as we have the power to create a better world not just for our individual selves, but for the good of all,” Panlilio detailed.
Smart Communications, Inc. (Smart) is a wholly-owned wireless communications and digital services subsidiary of PLDT, Inc., the Philippines’ largest and only integrated telecommunications company. Smart serves approximately 95% of the country’s cities and municipalities with its combined 2G, 3G, 4G LTE, and 5G network*, providing mobile communications services, high-speed internet connectivity, and access to digital services and content to over 72.9 million Filipinos*, through its commercial brands Smart and TNT. Smart also offers satellite communication services under the brand Smart World.
As part of PLDT’s massive digital transformation program, Smart has committed to give more than 96% of the population access to its most advanced LTE-A and 5G networks, in order to support the country’s growing digital economy, as well as provide the best customer experience for an increasingly digital Filipino lifestyle.
*As of end-2020