Smart Communications Inc. on the Race to Zero by Advent fuel cells


In an effort to transition to more sustainable and environment-friendly solutions, while providing connectivity to more communities, Smart Communications, Inc. (Smart) is currently rolling out fuel cell sites in challenged-grid areas nationwide, in the Phillipines, starting Q2 2021 until the end of the year.

As announced in March, 2021 (see full press release here:  ),  Advent was chosen to develop, produce and install these fuel cells for close to 100 green cell sites for Smart in off- and bad-/challenged grid urban and rural locations, in total 1.4 MW fuel cells. 1st installation has taken place and Advent, with local office in Phillipines, is now on the task to run efficient and smooth project execution for the remainder sites.

As the wireless arm of the Philippines’ largest integrated telecommunications company, PLDT Inc., Smart’s shift to green energy follows the announcement of the Department of Energy in Q4 of 2020 that the Filipino government will no longer accept proposals to build new coal power plants, from the new Energy Conservation and Efficiency Act signed into law in 2019. These significant policy shifts help boost the deployment of cleaner energy sources, to help ensure more sustainable growth for the country.

Success Criteria:

  • Rooftop and on ground installations plus remote sites
  • Sites with low impact on surrounding environment: reduction in CO2 emissions, no vibrations, low noise level
  • Compact systems with easy and low maintenance
  • Scalable, versatile systems

PLDT and Smart are active advocates of sustainable development.  As we face daunting challenges on how to protect our environment and promote more equitable social development, Smart’s cutting-edge technologies can play a significant role in rallying the right socio-environmental mindset and driving a greater sense of responsibility to the planet.

Alfredo S. Panlilio, Smart Communications President and CEO and PLDT Chief Revenue Officer.

Why Smart chose Advent 5kW fuel cells:

GSMA’s Race To Zero global movement

Smart’s partnership with Advent follows its commitment to the Race to Zero campaign of the United Nations and GSM Association (GSMA), as a member of the trade alliance’s Climate Action Task Force.

The movement of the global industry organization of mobile network operators highlights broad-based commitment to zero emissions from all stakeholders, building back better from the COVID-19 context. Race to Zero is a global campaign that aims to mobilize leadership and support from business cities, regions, and investors for a net zero greenhouse gas emissions economy by 2050, preferably earlier.

“PLDT and Smart have been incorporating sustainable development into our strategies and have adopted relevant practices such as shifting to green technologies, progressively improving operational efficiencies, and pursuing the use of renewable energy in our facilities,” Panlilio said.

Live Smarter for a Better World

Smart’s venture into fuel cell technology for more environment-friendly cell sites is a key pillar of its “Live Smarter for a Better World” campaign. Under the movement, Smart intends to inspire people to commit to sustainable actions with lasting, positive impact to society.

“Being the country’s largest telecommunications company has put us in the best position to give back to society through initiatives that leverage on our integrated technology, digital innovations, and robust network – the fastest in the Philippines,” Panlilio said.

Smart aims to increase public awareness on green energy as it deploys fuel cell -powered sites until the end of 2021. “This initiative underscores what we have communicated in our Better World campaign: That we should strive to save what we can, while we can. Share more knowledge to build, and not to destroy. Show the ways to heal, and not to hurt. That we should strive to live smarter and make the world better, as we have the power to create a better world not just for our individual selves, but for the good of all,” Panlilio detailed.

About Smart:

Smart Communications, Inc. (Smart) is a wholly-owned wireless communications and digital services subsidiary of PLDT, Inc., the Philippines’ largest and only integrated telecommunications company. Smart serves approximately 95% of the country’s cities and municipalities with its combined 2G, 3G, 4G LTE, and 5G network*, providing mobile communications services, high-speed internet connectivity, and access to digital services and content to over 72.9 million Filipinos*, through its commercial brands Smart and TNT. Smart also offers satellite communication services under the brand Smart World.

As part of PLDT’s massive digital transformation program, Smart has committed to give more than 96% of the population access to its most advanced LTE-A and 5G networks, in order to support the country’s growing digital economy, as well as provide the best customer experience for an increasingly digital Filipino lifestyle.

*As of end-2020

Fit for the green transition?

Download our guide: “Fit for the green transition?” for an in-depth viewpoint on transitioning to green power.

The guide is intended to help you initiate the transition to Advent’s Serene fuel cells.

Fit for the Green Transit